1. Know what success is. If you don’t know what 
success is (for you), how can you possibly create it? Success is 
different things for different people and one person’s success (a 
pregnancy for example) might be another person’s catastrophe. That’s 
because success (or failure) is not so much about the situation, 
circumstance, event or outcome as it is about what that “thing” means to
 the person in the middle of it. In order to create success, you must 
first define it – and far too many people haven’t. Be very clear about 
what you want and don’t want for your life. Clarity produces excitement.
 Excitement produces momentum. Momentum produces behavioural change. 
Behavioural change produces different results and eventually, the 
internal vision becomes an external reality. Giddy-up.
2. Get comfortable being uncomfortable. Some people 
will live a life of second-best, of compromise and of under-achievement 
simply because they are (1) controlled by fear (2) always looking for 
the magic pill or shortcut and (3) not prepared to do the tough stuff. 
People who always take the easy option are destined for mediocrity. At 
best. Constantly avoiding the discomfort means constantly avoiding the 
lessons and the personal growth. Pain is a great teacher. Not always 
what we want, but sometimes what we need.
3. Seek to be righteous, not right. The need to be 
“right” speaks of arrogance, insecurity, ego and stupidity. It’s also 
synonymous with failure. The person who constantly needs to be right 
will miss out on much of what life has to teach him and alienate himself
 from others. Arrogance repels, humility attracts.
4. Seek respect, not popularity. It’s been said that
 our nature is “who we are” and our reputation is who people think we 
are. When the two are synonymous, we’re usually on the right path.
5. Embrace mess. To embrace mess is to embrace life 
because life is messy, unpredictable, unfair, uncertain, lumpy and 
bumpy. So get used to a little chaos. Embrace it even. While others 
succumb to the messiness and unpredictability of the human experience, 
make a conscious choice to be the calm in the chaos.
6. Don’t become your parents. Or your boss. Or 
anyone but you. The enormity of conformity is a problem for the wanna-be
 success story. Sure, your parents are great and by all means respect 
them, love them and learn from them, but please don’t become them; 
that’s just plain ugly and a little bit tragic. Listen to, and learn 
from other people, but think, act and decide for yourself. And no, you 
don’t need anyone’s approval or permission; you’re big now. It’s okay.
7. Use more of what you already have. Imagine what 
you could achieve if you took all the knowledge, intelligence, 
opportunities, time, skill and talent that you currently have and 
absolutely milked it. What if you already have more than enough talent 
to become wildly successful? Well, you do. There go the excuses. And 
that voice that’s telling (some of) you right now that you don’t have 
what it takes to become successful, that’s called fear. Not logic, fear.
 Not reality, fear. Unless of course, you allow that to become your 
reality. Be mindful that the voice in your head (the very loud, annoying
 and persistent one) is rarely a reflection of your potential and mostly
 a manifestation of your insecurity.  And no, you’re not alone in your 
self-doubt; it’s a universal condition. Many people fail, not because 
they don’t have what it takes, but because they don’t use what they 
already have. Successful people typically don’t have more innate 
potential, luck, time or opportunity than the next person, but they 
consistently find a way to use much more of what they have at their 
disposal. While the majority are rationalising their lack of decision 
making and action taking, these guys are finding a way to get the job 
done. The question is not “how much ability do you have, but how much 
will you use?”.
8. Be an innovator, not an imitator. Not too many 
sheep succeed. Baaah. Sometimes it’s a good idea to build your own team 
rather than join someone else’s. Don’t let your fear stand in the way of
 your potential to create, innovate or lead. When I set up Australia’s 
first commercial personal training centre, most people told me it wouldn’t work. Glad I didn’t listen.
9. Do what most won’t. If you want to achieve what 
most people won’t (happiness, joy, calm, wealth, optimal health, 
balance) then don’t do what they do. If you want to be like the 
majority, then do what they do. Producing different results comes from 
doing different things. Simple really. And effective. Most people won’t 
persevere, won’t finish what they start, won’t find the good, won’t do 
what it takes, won’t question their long-held beliefs, won’t be 
solution-focused, won’t do what scares them and won’t “be the change” 
they want to see in their world. Choose to be different.
10. Be like water. Powerful. Gentle. Adaptable. Ever-changing.
 Being static in a dynamic world – like the one you and I inhabit – is a
 recipe for disaster. If you can’t adapt, you can’t succeed. Our 
practical, three dimensional reality, and everything in it, is in a 
constant state of transition, while some of us are in a constant state 
of “same”. Statues don’t succeed, they just get crapped on.
 
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